On 13 April, The ACC Liverpool Group becomes Liverpool Experience Campus (LEX), uniting our Convention Centre, Exhibition Centre and M&S Bank Arena under one powerful identity.

Icons were not always known by the names they carry today. There is power in the right name and Liverpool Experience Campus, or LEX for short, marks a confident step forward as we look to the future.

Our new identity is inspired by the unique spirit of Liverpool and defines, with confidence, who we are and what we stand for. We are not a single venue; we are a campus of brands—four stages that deliver a collection of experiences. Liverpool Experience Campus represents the scale and flexibility of our multi-venue campus, one of our greatest strengths, and expresses clearly the full depth and breadth of what we offer and what we want to be in future.

This marks the culmination of a two year-long journey, informed by extensive research and consultations with staff, clients, stakeholders, and audiences.

The full brand launch will take place on 13 April. Stay tuned as we count down.

The ACC Liverpool Group Ltd will continue to trade under this name until 13 April 2026, when it will begin to trade as Liverpool Experience Campus Ltd.