CASE STUDY

SPECSAVERS VARIETY PERFORMANCE 2018

Date: Saturday July 14 2018

Location: Exhibition Centre Liverpool, part of ACC Liverpool

Client: Specsavers

Number of delegates: 1000

  

Objectives

The biennial ball is a big thank you for all Specsavers staff and their partners to gather together to celebrate the successes of the previous years, as well as look forward to the year ahead.

 

Format

On arrival at Exhibition Centre Liverpool, guests enjoyed a champagne reception in the venue’s glass atrium, which overlooks the River Mersey.

Attendees then walked through a specially constructed star-clothed tunnel which led into the halls.

The halls were transformed into a Royal Variety themed spaced, featuring aerial silks, a stage, banqueting area and dancefloor.

Production was provided in-house by the ACC Liverpool production team who won a competitive tender process to provide full services earlier this year.  The team developed detailed plans, designs and visuals to demonstrate options and additions to enhance and develop the production offer in response to the client brief.

Full production elements included lighting, sound, AV, show calling, content creation, auto cue, artist liaison and stage management.  The team also provided technical support for a talent show for staff, working with participants and ensuring the required AV was in place. 

TV presenter Stephen Mulhern hosted the show and entertainment was provided by the FlameOz Fire Show and band The Sparks.  Guests dined on a four-course meal provided by ACC Liverpool caterers Centerplate which included blackened asparagus for starters followed by a contra fillet of beef then sharing platters for dessert featuring upside down banana and sugared peanut cheesecake with Oreo crumbs. Popcorn and doughnut stations were available for guests later in the evening.

 

Challenges

Guest numbers increased prior to the event so the decision was taken between the client, the ACC Liverpool production and events team to completely change the layout one month before.  However thanks to the flexibility, skills and knowledge of the ACC Liverpool team, the changes were carried out smoothly and effectively and the team delivered a very successful event with positive client and attendee feedback.

 

Verdict

Alex Costen, Specsavers senior events manager – public relations departments said: “The venue in Liverpool provided a perfect space for our celebratory event and with the help of the production team guests were really wowed when they first entered the hall through an impressive star clothed tunnel. Entertainment, production and the meal were top notch and feedback from guests was really positive.”

Have You Considered?
Liverpool's Finest

Liverpool is a vibrant, modern city, proud of its rich heritage and renowned for its friendly people. Visit Liverpool and enjoy everything it has to offer. Here is just a sample of what's available.

Staying

Pullman Liverpool Hotel

Pullman Liverpool Hotel

This 4* Hotel is one of the most stylish hotels in the city. Just a 30 second walk from the venue and with plenty of parking adjacent, join us for pre or post show dinner or drinks in Marco Pierre White’s world renowned Wheeler’s of St. James’s Restaurant.

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Eat & Drink

Wheeler's

Wheeler's

Wheeler's of St. James's Liverpool is now open at Kings Dock next to the Arena and Convention Centre. Wheeler's reputation has been built on seafood, however the menu offers a variety of meat and vegetarian dishes that make it accessible to all.

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MOJO

MOJO

Combining New York City dive style chic with great liquor, home-made classic American food and Rock n’ Roll from the last six decades - MOJO offers a slick, high octane environment with friendly and knowledgeable staff.

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Panam Restaurant and Bar

Panam Restaurant and Bar

A contemporary bar and restaurant at Britannia Pavilion The Royal Albert Dock, opposite the venue. Panam serves fabulous modern British and European cuisine with great service in plush surroundings catering for tables of 2 to 100+

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Shopping

Liverpool ONE

Liverpool ONE

Located by the city’s iconic waterfront, Liverpool ONE is one of Europe's leading retail and leisure destinations. With more than 170 stores, bars and restaurants, a 14 screen cinema and even a park, you’ll always have a fun packed day here.

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City Central Shopping

City Central Shopping

The beating heart of Liverpool’s retail scene, just minutes away from the venue, City Central Shopping comprises five shopping centres, two hotels, two theatres and more than 400 shops, so there’s something for everyone and every budget.

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Attractions

British Music Experience

British Music Experience

The British Music Experience tells the story of British Music through costumes, instruments, performance and memorabilia from the Beatles and Bowie to Adele, Oasis and The X Factor.

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Liverpool ONE

Liverpool ONE

From high street favourites to high-end boutiques, your
fabulous shopping experience is a short stroll from
the venue. Stores open until 8pm weekdays, so
there’s plenty of time to hit the shops.

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