Matalan Leadership Conference 2018

MATALAN LEADERSHIP CONFERENCE 2018

The Matalan Leadership Conference is a biannual event which enables senior managers from its head office, logistics and retail stores around the country to join together.

Date: September 11 2018

Location: ACC Liverpool

Client: Matalan

Delegates: 500

Objectives

The Matalan Leadership Conference is a biannual event which enables senior managers from its head office, logistics and retail stores around the country to join together to discuss the organisation’s performance, company strategy and vision as well as a look ahead to its busiest trading period in the run-up to Christmas. 

Format

Delegates registered in the galleria of the convention centre and the main plenary, exhibition, catering and catwalk all took place in hall two of the convention centre, part of the ACC Liverpool campus.  The hall was separated into different sections so that all of the space could be used effectively for different aspects of the day.

New products formed part of the exhibition along with a focus on colleagues and the company values. Plus for that added fun factor there was a giant snow globe for colleagues to have their photo taken in.

The event included a plenary and break-out sessions in the morning.  A selection of Matalan employees then formed a choir for an afternoon performance, led by a former patient of Alder Hey Children’s Hospital and accompanied by Alder Hey staff.  This was to support Matalan’s fundraising campaign in aid of the Liverpool hospital, with the choir performing their version of the S Club 7 hit Reach for the Stars.  The performance was followed by a high energy catwalk show to reveal the latest fashion collections to delegates.  

Celebrities who took part in the day included singer Peter Andre and Jessica Wright, star of The Only Way is Essex, who are both ambassadors for the brand and regularly feature on Matalan’s online style chat show ‘The Show’.

Production was provided by Vision Events Manchester, supported by ACC Liverpool’s in-house production team. 

Catering included a delegate lunch and the one-day event culminated in the evening with a drinks reception.  

Challenges

One of the challenges was to ensure that all the different aspects of the event could take place all under one roof, without the difficulty of moving delegates to syndicate rooms which would add additional time onto the already packed agenda.  This was achieved thanks to the flexibility of ACC Liverpool which was configured so that catering, exhibition, plenary and the catwalk could all take place in one hall which was divided into several different areas.

Verdict

Nikki Rice, communications and engagement manager at Matalan, said: The objective for this event was to engage the entire head office, logistics and store management teams before gearing up for our busiest time of year – Christmas - in addition to gaining a greater understanding of our strategic objectives for the coming months and into 2019.  

“ACC Liverpool was the ideal venue choice for us due to its central location, flexibility of space and choice of catering available. The fantastic support from the on-site events team made using a new venue for the first time a lot less stressful.” 

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Liverpool's Finest

Liverpool is a vibrant, modern city, proud of its rich heritage and renowned for its friendly people. Visit Liverpool and enjoy everything it has to offer. Here is just a sample of what's available.

Staying

Pullman Liverpool Hotel

Pullman Liverpool Hotel

This 4* Hotel is one of the most stylish hotels in the city. Just a 30 second walk from the venue and with plenty of parking adjacent, join us for pre or post show dinner or drinks in Marco Pierre White’s world renowned Wheeler’s of St. James’s Restaurant.

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Eat & Drink

Wheeler's

Wheeler's

Wheeler's of St. James's Liverpool is now open at Kings Dock next to the Arena and Convention Centre. Wheeler's reputation has been built on seafood, however the menu offers a variety of meat and vegetarian dishes that make it accessible to all.

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Panam Restaurant and Bar

Panam Restaurant and Bar

A contemporary bar and restaurant at Britannia Pavilion The Royal Albert Dock, opposite the venue. Panam serves fabulous modern British and European cuisine with great service in plush surroundings catering for tables of 2 to 100+

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Shopping

Liverpool ONE

Liverpool ONE

Located by the city’s iconic waterfront, Liverpool ONE is one of Europe's leading retail and leisure destinations. With more than 170 stores, bars and restaurants, a 14 screen cinema and even a park, you’ll always have a fun packed day here.

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City Central Shopping

City Central Shopping

The beating heart of Liverpool’s retail scene, just minutes away from the venue, City Central Shopping comprises five shopping centres, two hotels, two theatres and more than 400 shops, so there’s something for everyone and every budget.

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Attractions

British Music Experience

British Music Experience

The British Music Experience tells the story of British Music through costumes, instruments, performance and memorabilia from the Beatles and Bowie to Adele, Oasis and The X Factor.

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Liverpool ONE

Liverpool ONE

From high street favourites to high-end boutiques, your
fabulous shopping experience is a short stroll from
the venue. Stores open until 8pm weekdays, so
there’s plenty of time to hit the shops.

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