Explore GB

Explore GB

ACC Liverpool welcomed around 740 delegates to the UK’s largest travel industry event, from March 3–4.

VisitBritain, with support from Marketing Liverpool, organised the conference for 300 international buyers from 40 countries interested in doing business with UK travel trade suppliers.

Hall 2 of BT Convention Centre, part of ACC Liverpool, was transformed with Best of Britain branding situated throughout the venue.   The hall was set up for a series of one to one meetings.

The aim was to attract more international visitors to the UK as 2015 was a record-breaking year for inbound tourism to Britain.

More than 30,000 business meetings took place, a gala dinner was held at Liverpool Cathedral and buyers took part in FAM trips.

Kerrin MacPhie, director of conference and exhibition sales at ACC Liverpool, said: “This was ExploreGB’s first time in Liverpool so provided us with the opportunity to showcase the venue and the city to global buyers from countries such as USA, Australia and China.

“The venue was used in an interesting and productive way for the event so that many meetings were able to take place which created a real buzz and a vibrant atmosphere." 

Delegates heard updates about the latest inbound travel market trends and attended seminars and networking events.

Sally Balcombe, chief executive of VisitBritain/VisitEngland, said: “Liverpool was a fantastic host city and we had excellent feedback from our ExploreGB delegates who were here to do business, as well as the international journalists, who returned home in no doubt as to the great facilities and products on offer here to tourists and businesses alike.

“Tourism is one of our fastest growing export industries and also one of the most globally competitive, which is why ExploreGB is such a valuable business tool for the travel trade industry.

“It allows British travel suppliers and local destinations to get their tourism products and services in front of international buyers, forge valuable global business connections and ultimately inspire more visitors to come and explore all of our nations and regions.”

Chris Brown, director of Marketing Liverpool, added: “By attracting events such as ExploreGB and working with important partners like VisitBritain, we have a unique opportunity to demonstrate why the Liverpool city region is such a compelling destination.”

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Liverpool's Finest

Liverpool is a vibrant, modern city, proud of its rich heritage and renowned for its friendly people. Visit Liverpool and enjoy everything it has to offer. Here is just a sample of what's available.

Staying

Pullman Liverpool Hotel

Pullman Liverpool Hotel

This 4* Hotel is one of the most stylish hotels in the city. Just a 30 second walk from the venue and with plenty of parking adjacent, join us for pre or post show dinner or drinks in Marco Pierre White’s world renowned Wheeler’s of St. James’s Restaurant.

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Eat & Drink

Wheeler's

Wheeler's

Wheeler's of St. James's Liverpool is now open at Kings Dock next to the Arena and Convention Centre. Wheeler's reputation has been built on seafood, however the menu offers a variety of meat and vegetarian dishes that make it accessible to all.

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Panam Restaurant and Bar

Panam Restaurant and Bar

A contemporary bar and restaurant at Britannia Pavilion The Royal Albert Dock, opposite the venue. Panam serves fabulous modern British and European cuisine with great service in plush surroundings catering for tables of 2 to 100+

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Shopping

Liverpool ONE

Liverpool ONE

Located by the city’s iconic waterfront, Liverpool ONE is one of Europe's leading retail and leisure destinations. With more than 170 stores, bars and restaurants, a 14 screen cinema and even a park, you’ll always have a fun packed day here.

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City Central Shopping

City Central Shopping

The beating heart of Liverpool’s retail scene, just minutes away from the venue, City Central Shopping comprises five shopping centres, two hotels, two theatres and more than 400 shops, so there’s something for everyone and every budget.

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Attractions

British Music Experience

British Music Experience

The British Music Experience tells the story of British Music through costumes, instruments, performance and memorabilia from the Beatles and Bowie to Adele, Oasis and The X Factor.

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Liverpool ONE

Liverpool ONE

From high street favourites to high-end boutiques, your
fabulous shopping experience is a short stroll from
the venue. Stores open until 8pm weekdays, so
there’s plenty of time to hit the shops.

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