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British Style Collective’s Parade Hit the Streets of Liverpool

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27 May 2017

British Style Collective presented by The Clothes Show in association with Alcatel, kicked off the Bank Holiday weekend in true style as models and dancers paraded through the streets of Liverpool as a surprise teaser of what’s in store for the main event in July.

A flash mob of models and dancers created a festival atmosphere with music, megaphones, exclusive competitions and photo opportunities aplenty, adding to the public’s surprise as they gear up for a summer event like no other.

A parade of hotly styled models and dancers made their way between the iconic landmarks and venues including St George’s Hall, Liverpool ONE, Albert Dock and Echo Arena Liverpool  - all of which will become home to all things fashion, beauty and entertainment as part of the anticipated event. Local talent plus stars of the 2017 cast for the Alcatel Fashion Arena formed the model and dancer parade.

Scouts from British Style Collective’s official model agency partner, IMG Models, joined in with the action with activations around Liverpool ONE, including a Selfie Booth.  Visitors were encouraged to step inside, have their picture taken and upload to social media for the chance to walk the catwalk in the Alcatel Fashion Arena, in front of 20 international IMG scouts, at the show in July.  Several lucky winners also received a ‘golden ticket’ from the IMG Model Scouts who were searching the areas, which places them directly in front of the international scouting team for the chance to follow in the footsteps of model sensations Gigi, Bella or Ashley.

British Style Collective in association with Alcatel will embrace some of Liverpool’s most iconic venues from 7th -9th July 2017. Tickets are selling fast so don’t miss out and book today.

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