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ACC Liverpool Gets Smart With Asda

07 February 2012

Retailer Asda left its legacy in Liverpool following its annual staff meeting by donating food to hundreds of homeless people across Merseyside.

A total of 1150 delegates gathered at ACC Liverpool, home to BT Convention Centre and Echo Arena, for its annual management meeting to hear business updates, network with colleagues and learn about new products and ranges for the forthcoming year.

The waterfront venue introduced Asda to the Liverpool branch of the YMCA to arrange the donation at the end of the two day conference, which saw a gathering of the company's leadership team, store managers and head office staff.

ACC Liverpool recently launched the latest phase of its corporate social responsibility (CSR) strategy, which aims to link the association, corporate and agent sectors with the local community.

A dedicated booklet, 'A Responsible Story', will be distributed to all clients and outlines the CSR objectives for the venue, one of the greenest of its kind in Europe.

Bob Prattey, chief executive at ACC Liverpool, said: "We are committed to not only our own CSR but that of our clients and strive to link conferences held at our venue with organisations in our community.

"Introducing Asda to YMCA is a positive way for our clients to contribute to the city where they have chosen to hold their event."

Non-perishable items were donated to the YMCA from product demonstrations carried out during the meeting.  They will go towards supporting 262 homeless people across the region.

Mark Cassidy, Asda head of colleague communications, said: "We're delighted that we're able to give our left-over products to such a worthwhile cause, something that was made possible by ACC Liverpool and its fantastic relationship with the local YMCA."

Communications agency Logistik delivered the event, which was held at ACC Liverpool for the first time.  Previous locations include Birmingham and Manchester.

Peter Boyle, YMCA project development officer, said: "We provide shelter to 70 members at the YMCA and offer further support to hostels and housing schemes across the city.  We are always appreciative of any donations that supporters can make.

"We are thrilled that ACC Liverpool introduced us to Asda and all our members will be extremely thankful for this kind gesture.  The donations will go a really long way in providing much needed food for 262 people throughout Merseyside."

Last year, ACC Liverpool staff developed and transformed a plot of land in the city to create afive acre urban farmwhich is now used by the Liverpool Food Alliance to produce locally grown food for organisations such as the YMCA.

The venue has achieved zero waste to landfill and ISO14001 accreditation.