A new top team has been recruited to Liverpool's arena as it prepares for opening in January next year.
ACC Liverpool recently received more than 1,000 applications from across the UK for just 17 of the most senior jobs at the £146m project.
Key staff members now include Paul Ashton who has joined as arena sales manager, having spent 13 years at G-Mex in both operational and sales roles. He will be the new 'face' of ACC Liverpool as far as the UK music industry is concerned.
Agota Zirkuli has been taken on as senior event planning manager. She was recruited from Budapest Arena's operations department, where she was their event coordinating manager and part of the team that opened the building in 2003.
Linda Turner, meanwhile, joins as box office manager. Linda, who has been tasked with opening the new in-house box office, was previously employed by Live Nation and was based at the Liverpool Empire. The 10,600-seat arena and its adjoining convention centre will open in 2008 in time for Liverpool's year as European Capital of Culture. The project, which is located on the city's famous waterfront, already has 42 events booked across the arena and convention centre, some of them as far in advance as 2014.
Arena general manager Tim Banfield said: "At the outset I wanted to bring experienced, committed people into the arena at ACC Liverpool to ensure we deliver from day one. Paul, Agota and Linda bring this experience with them and I am looking forward to working with them over coming months and hosting our first events.
"Liverpool is renowned for its musical heritage and has a reputation for delivering fantastic audiences. The city also now has a stage upon which to offer artists the chance to follow in very famous footsteps. All of this means we are already taking a high level of enquiries, so the new team will have plenty with which to keep them occupied over the next few months."