MTV Europe Music Awards 2008
06 Nov 08
Concert: Arena
MTV Networks International (MTVNI) has announced that Liverpool will be the host city for the fifteenth annual MTV Europe Music Awards in 2008. This will be the third time that the UK has hosted the Awards. Previously the event has been held in London (1996) and Edinburgh (2003).
The 2008 MTV Europe Music Awards will be broadcast live across all platforms on Thursday 6th November 2008.
“It is fantastic to be back in the UK and it is only natural that Liverpool should host the fifteenth annual Europe Music Awards. Not only is it the European Capital of Culture next year but the influence of its rich music heritage is still felt today,” commented Richard Godfrey, Senior Vice President Content & Music, MTV Networks International and Executive Producer. “The state-of-the-art Echo Arena Liverpool is the perfect venue for such a large-scale multi-platform event as the Europe Music Awards and will give us the opportunity to bring newer and more exciting elements to next year’s show.”
David Lynn, Executive Vice President & Managing Director, MTV Networks UK & Ireland added: “With the MTV Europe Music Awards returning to the UK 2008 will be a year of major events across our music, kids and comedy brands. As well as Europe’s biggest music awards ceremony in November which attracts some of the hottest artists from around the world to the UK, Nickelodeon’s Kids Choice Awards will return in October and there will be a series of large-scale Paramount Comedy events starting with the Edinburgh Festival as well.
The EMAs will be held at the Echo Arena Liverpool, a 10,600 seat venue opening in January 2008. The brand new concert and event facility is located on the city's famous riverfront and is set to be one of the most environmentally-friendly venues of its kind in Europe.
edc by Esprit have also confirmed their sponsorship of the 2008 Europe Music Awards. This year for the 2007 Europe Music Awards in Munich the partnership between MTV and edc was executed across 14 MTV channels in Europe and their related online properties, as well as edc’s web sites. The on-air sponsorship was extended to edc web sites and 10 MTVNI’s services in the Asia-Pacific region, including MTV channels in China (24-hour channel), Indonesia, the Philippines, Taiwan, Thailand, Korea, Singapore & Malaysia, Australia and New Zealand, as well as on VH1 India. Additionally MTVN Creative produced edc for Esprit’s first ever TV advertising and brand spot campaign and edc ran a series of competitions for winners to attend the live event in Munich on Thursday 1st November 2007.