Lyreco

Conference and Fireworks

Lyreco, an office and solutions supplies company, has held its annual sales conference at ACC Liverpool for the past five years since 2009.

Location

Pre-2009 the event was held at other locations including the Hilton Birmingham Metropole Hotel.  Helen Moran, Lyreco Marketing Communications Manager, said: “ACC Liverpool ticks all the boxes for us, the venue is the right size for our conference and it is in an excellent location with city centre hotels all within walking distance.  Cost is also a key driver for us with budgets a challenge – ACC Liverpool always tailors a package that we can afford.” 

The 2013 event coincided with ACC Liverpool celebrating its fifth birthday on 12 January.  ACC Liverpool’s Stephanie Macfarlane, National Sales Manager, and Xavi Pamies, Production Manager, presented a cake to Moran and Carole Keene, Marketing Director,  which was made by our in-house caterers and decorated with ‘Celebrating five years together.’ 

The event

Main planning for the event took place in the last quarter of 2012 with invites sent to delegates in September.  The conference included a review of the previous year and updated staff about future launches and company plans, the theme for the entire event was The Future Is Now.  Lyreco’s new Managing Director, Peter Hradisky, opened the sales conference in the auditorium in BT Convention Centre and the event included several presentations from Lyreco management and product training.

ACC Liverpool’s in-house catering professionals provided catering for the gala dinner which opened with a champagne reception for the top performers of the year and a 10 minute firework display on the waterfront.  Guests were able to watch the fireworks from the riverside balcony within the venue before heading into Hall 2 for dinner. 

Production

Production was provided by Mammoth Events and ACC Liverpool’s in-house specialist production team provided support which included lighting design for the main set in hall one, operating the sound and lighting systems in halls one and three and setting up equipment such as projectors and sound systems in break-out rooms.  ACC Liverpool sourced a DJ for Lyreco as part of its At Your Service offering – a menu of value added services that clients can choose from for their event.

Other production aspects included the conference opening with a ‘countdown’ video from 50 to zero and Hradisky arrived on stage veiled in smoke and surrounded by pyrotechnics. 

Analysis

Moran said: “Having worked with the ACC Liverpool team for five years, they know our event so well and always provide an excellent level of support, they did a cracking job. 

“Feedback received from our post-event delegate survey was very positive with many saying they found the conference both engaging and energising – leaving them ready to face 2013.

“We are currently in the process of confirming our 2014 sales conference with ACC Liverpool.”

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Staying

Mercure Liverpool Atlantic Tower

Mercure Liverpool Atlantic Tower

Mercure Liverpool Atlantic Tower is a 4 star hotel located within walking distance of the venue, in the ideal location for your visit to Liverpool. The hotel is perfectly placed to show you the vibrant city and boasts superb views over the Liver Buildings and River Mersey.

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Eat & Drink

Chaophraya and Palm Sugar Lounge (Thai)

Chaophraya and Palm Sugar Lounge (Thai)

Chaophraya and Palm Sugar Lounge are conveniently located in Liverpool ONE, just across from the venue. Chaophraya and Palm Sugar serve authentic Thai cuisine and cocktails.

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Fazenda

Fazenda

Sample the true essence of the Brazilian gaucho at Fazenda steak house. Halal available with 24 hours prior notice. Our extensive vegetarian options include delicious homemade pasta. Free speed wi-fi.

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Shopping

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Liverpool ONE

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City Central Shopping

City Central Shopping

The beating heart of Liverpool’s retail scene, just minutes away from the venue, City Central Shopping comprises five shopping centres, two hotels, two theatres and more than 400 shops, so there’s something for everyone and every budget.

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UrbanCalm

UrbanCalm

Liverpool’s city centre spa hideway for grooming, relaxation and skincare. Urban Calm offers 5 star treatments with only the best brands just a 15 minute walk from the venue.

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the venue. Stores open until 8pm weekdays, so
there’s plenty of time to hit the shops.

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