ACC Liverpool welcomed around 740 delegates to the UK’s largest travel industry event, from March 3–4.
VisitBritain, with support from Marketing Liverpool, organised the conference for 300 international buyers from 40 countries interested in doing business with UK travel trade suppliers.
Hall 2 of BT Convention Centre, part of ACC Liverpool, was transformed with Best of Britain branding situated throughout the venue. The hall was set up for a series of one to one meetings.
The aim was to attract more international visitors to the UK as 2015 was a record-breaking year for inbound tourism to Britain.
More than 30,000 business meetings took place, a gala dinner was held at Liverpool Cathedral and buyers took part in FAM trips.
Kerrin MacPhie, director of conference and exhibition sales at ACC Liverpool, said: “This was ExploreGB’s first time in Liverpool so provided us with the opportunity to showcase the venue and the city to global buyers from countries such as USA, Australia and China.
“The venue was used in an interesting and productive way for the event so that many meetings were able to take place which created a real buzz and a vibrant atmosphere."
Delegates heard updates about the latest inbound travel market trends and attended seminars and networking events.
Sally Balcombe, chief executive of VisitBritain/VisitEngland, said: “Liverpool was a fantastic host city and we had excellent feedback from our ExploreGB delegates who were here to do business, as well as the international journalists, who returned home in no doubt as to the great facilities and products on offer here to tourists and businesses alike.
“Tourism is one of our fastest growing export industries and also one of the most globally competitive, which is why ExploreGB is such a valuable business tool for the travel trade industry.
“It allows British travel suppliers and local destinations to get their tourism products and services in front of international buyers, forge valuable global business connections and ultimately inspire more visitors to come and explore all of our nations and regions.”
Chris Brown, director of Marketing Liverpool, added: “By attracting events such as ExploreGB and working with important partners like VisitBritain, we have a unique opportunity to demonstrate why the Liverpool city region is such a compelling destination.”
Have You Considered?
Liverpool is a vibrant, modern city, proud of its rich heritage and renowned for its friendly people. Visit Liverpool and enjoy everything it has to offer. Here is just a sample of what's available.
Pullman Liverpool Hotel
This 4* Hotel is one of the most stylish hotels in the city. Just a 30 second walk from the venue, join us for pre or post show dinner or drinks in the elegant and cosmopolitan Dukes Restaurant and Bar.Visit website
Mercure Liverpool Atlantic Tower
Mercure Liverpool Atlantic Tower is a 4 star hotel located within walking distance of the venue, in the ideal location for your visit to Liverpool. The hotel is perfectly placed to show you the vibrant city and boasts superb views over the Liver Buildings and River Mersey.Visit website
Combining New York City dive style chic with great liquor, home-made classic American food and Rock n’ Roll from the last six decades - MOJO offers a slick, high octane environment with friendly and knowledgeable staff.Visit website
Sample the true essence of the Brazilian gaucho at Fazenda steak house. Halal available with 24 hours prior notice. Our extensive vegetarian options include delicious homemade pasta. Free speed wi-fi.Visit website
From high street favourites to high end boutiques Liverpool ONE offers a shopping experience unlike any other. Enjoy dinner on the restaurant lined Leisure Terrace overlooking Chavasse Park or maybe drinks in Browns or WOW Bar.Visit website
British Music Experience
The British Music Experience tells the story of British Music through costumes, instruments, performance and memorabilia from the Beatles and Bowie to Adele, Oasis and The X Factor.Visit website
From high street favourites to high-end boutiques, your
fabulous shopping experience is a short stroll from
the venue. Stores open until 8pm weekdays, so
there’s plenty of time to hit the shops.