ACC Liverpool augments its offering

17 Feb 10

ACC Liverpool, home to the BT Convention Centre and Echo Arena, will be adding an extra dimension to events at the landmark venue.   Recognised across the globe as one of the most forward thinking convention centres, the venue will be adding 'augmented reality' to its product offering.

With technology at the core of live event production, ACC Liverpool is giving professional conference and event planners access to some of the most innovative and engaging technology available: augmented reality.   

Augmented reality blurs the line between what is real and what is computer-generated by enhancing what is seen, heard, felt and smelt.  In partnership with local Liverpool company, Splinter, augmented reality has already been used across a variety of channels.  For meetings and events the technology can be used for a variety of purposes; from invitations to increasing footfall at exhibition stands.

Liverpool is increasingly recognised as a hub of innovation and technological advances with Splinter and fellow local IT specialists setting precedents across the World Wide Web.

Having opened just over two years ago, ACC Liverpool has asserted itself as a pinnacle for both sustainability and best practice. Firmly engrained on the city’s rejuvenated skyline, ACC Liverpool marries its global reach with its distinctive and renowned local personality.

ACC Liverpool will be showing off its new augmented reality offering at International Confex, 23rd – 25th February, stand B240.