ACC Liverpool welcomed a record number of guests to its annual Showcase in London.
During the evening at The May Fair hotel, the venue unveiled destination Liverpool’s ambitious and forward looking culture programme to mark the 10th anniversary of the city’s year as European Capital of Culture.
Guests were given a sneak preview of the final plans being put in place for the year-long celebration of the city’s thriving creative scene which will include China’s First Emperor and the Terracotta Warriors; the Three Festivals Tall Ships Regatta and the finale of the Clipper Around the World Yacht Race.
2018 also marks a decade since ACC Liverpool opened its doors and hosted the opening ceremony for Capital of Culture. It will kick off its own year-long celebrations by hosting Celebrating Sgt Pepper: Live on January 13 – a collaboration between the award-winning Royal Liverpool Philharmonic Orchestra and the nation’s premier Beatle group The Bootleg Beatles.
The Liverpool 2018 programme will provide a variety of opportunities for delegate social programmes and for FAM visits to the city. The GREAT Britain campaign is an official partner of the programme and will use its impressive reach across the tourism, culture, investment, export, trade and education sectors to promote Liverpool’s programme and position it as a must-visit destination.
Bob Prattey, chief executive of The ACC Liverpool Group, said: “ACC Liverpool hosted the opening event of the 2008 celebrations when we opened our doors for the first time. We will be at the heart of this extraordinary year long programme of cultural, music and sporting events.
“As a venue team we are constantly banging the drum for Liverpool’s cultural offer, and the 2018 programme will shine an international spotlight on the city and confirm why Liverpool is such a special place for events of all kinds.
“Our Showcase in London gave us the opportunity to share with our clients some of the incredible moments and achievements of the last decade and look ahead to the next 10 years. We look forward to working with them to ensure they have the opportunity to engage with the programme.”
A record number of more than 150 attendees in the association, corporate and exhibition sectors, along with agency representatives and entertainment and sport promoters, attended the event from a variety of organisations such as the Labour Party, BBC Worldwide and Visit Britain. ACC Liverpool was joined by 21 city partners at its 12th Showcase including Liverpool Convention Bureau, Liverpool Football Club and Virgin Trains.