Club Liverpool, the ambassador programme aimed at bringing international conferences to the city, has announced that it has generated an economic impact of £50m from its ambassadors’ activities since it launched two years ago.
Club Liverpool has helped to secure 27 conferences, some of which have already taken place and others which are confirmed to happen. The figure is calculated from the economic impact of these conferences on local businesses, including hotels, restaurants and tourist attractions. In addition, a further £52.2m worth of events are at the bidding stage.
The results were announced at an event to mark Club Liverpool’s second anniversary at Liverpool Football Club’s new Main Stand. Ambassadors were presented with certificates of achievement from the city for their work on hosting and winning events.
Ambassadors were instrumental in several high-profile conferences coming to the city in 2016, including the 17th International Symposium on Paediatric Neuro-Oncology, the Annual Conference of the European Association for International Education, the Union World Conference on Lung Health and the ninth International Conference on the Developments in eSystems Engineering. Events in 2016 alone attracted a total of more than 10,000 international delegates to the city, resulting in an economic impact of £18.6m.
Club Liverpool is a powerful network of influential ambassadors passionate about bringing world class conferences and events to Liverpool and showcasing the very best the city has to offer to associations and organisations from across the globe. It launched in January 2015, a partnership between Liverpool Convention Bureau and ACC Liverpool.
Chris Brown, director of Marketing Liverpool, said: “Club Liverpool harnesses the expertise and influence of people across many fields in the city and works with them to attract international conferences here. As our ambassadors tend to be very busy people, it’s necessary that Club Liverpool gives them all the support they need and, as you can see, the city sees an enormous benefit both economically and for its profile.”
Kerrin MacPhie, director of conference and exhibition sales at ACC Liverpool, added: “Thanks to Club Liverpool and through working with the city’s institutions, we are able to compete in the global conference market, bringing high profile events to Liverpool.
“It is a fantastic result to have generated £50m in economic impact for secured events as well as an additional £52m worth of conferences in the pipeline after only launching the programme two years ago. Ambassadors are now spreading the word amongst colleagues, bringing them along to events like this and thereby growing Club Liverpool membership.”