Arena and Convention Centre Liverpool and Liverpool Convention Bureau have joined forces to launch a new initiative which delivers added value and encourages delegates to maximise their visitor experience in the city.
The new 'Liverpool Delegate Card' - an A3-sized sheet which folds into a credit card size format - comprises a range of offers from partners across Liverpool city centre to offer a unique retail, leisure and dining experience exclusively available to delegates attending an event at ACC Liverpool.
The card will be offered to all delegates from Monday, May 18, starting with visitors to FOCUS 2009, the Association for Clinical Biochemistry annual conference and exhibition with over 1,000 delegates in attendance. 85,000 copies of the card have been produced to ensure that every delegate attending a conference at ACC Liverpool during the next 12 months will receive a range of significant discounts, designed to offer an additional incentive to explore what the city has to offer in difficult economic times.
Bob Prattey, ACC Liverpool Chief Executive, commented: "We are committed to ensuring that events at our venue deliver optimum value for clients and their delegates. We recently announced plans for our Keep Meeting initiative to be unveiled at IMEX and this new scheme further supports our goals of delivering value to event organisers at every opportunity. "In today's trying economic climate it is more important than ever that we work closely with the destination to deliver a complete event experience for clients and delegates.
The new card is a testament to the success of our working relationship with Liverpool Convention Bureau, demonstrating our focus on developing the destination, not just the venue." Pam Wilsher, Acting Director of Tourism at The Mersey Partnership, which operates Liverpool Convention Bureau, added: "Business tourism has a significant economic impact across Liverpool City Region, and it is essential we work closely with ACC Liverpool to ensure we develop and deliver attractive benefits for delegates visiting the city. "The Liverpool Delegate Card will encourage delegates to discover the city and what it has to offer in the way of leisure, therefore spreading the benefits across the visitor economy."
The Liverpool Delegate Card will be part of an enhanced delegate welcome package offered by the city. In addition, the card aims to enhance a delegate's stay in Liverpool by providing real value for money. The card will benefit delegates at a range of forthcoming conferences throughout 2009, including the NHS Confederation, CASE Europe and the TUC Conference.