ACC LIVERPOOL SPRING NEWSLETTER
We are in the swing of another packed programme of corporate conferences as we head into spring.
A series of events launched the year including BBC Worldwide Showcase and Lyreco, which returned to us for the ninth year in a row. Carry on reading to find out more about Lyreco’s conference and exhibition, held in our exhibition centre for the first time.
Kerrin MacPhie, Director of Conference and Exhibitions, said: “2017 is already another busy year for us with many highlights coming up.
“The return of many conferences underlines the confidence that organisers have in our team that we will deliver successful events. Our aim is to ensure that the tens of thousands of delegates who come through our doors every year enjoy their conferences and events as well as experiencing everything the city has to offer.
“We are also building up to 2018 when we will celebrate a decade since we opened and 10 years since the city became the European Capital of Culture.”
More than 160 individual events took place in 2016, attracting over 610,000 visitors from across the world. These included the International Festival for Business, the Labour Party Conference and the European Association for International Education. We were honoured to be voted Best UK Conference Centre at the M & IT industry awards for the fifth consecutive year. We have retained this top accolade in a monumental year that saw a series of high profile events hosted here at ACC Liverpool including the European Association of International Education, the International Festival for Business, Labour Party Conference, World Lung Health, BBC Worldwide and the official opening of Exhibition Centre Liverpool and Pullman Liverpool by the Queen. Thank you for your continued support, we really appreciate it.
And we’re not just available for larger meetings – we have a suite of rooms which can cater for a range of delegate numbers from 10 to 250 so please get in touch with our sales team.
Case Study - Lyreco in Liverpool
In January, a total of 670 delegates attended the Lyreco annual sales conference which provides the opportunity for its sales people to learn more about the business, its suppliers and products.
It was the ninth time that the event had taken place at our venue but the first time it had taken place in Exhibition Centre Liverpool, previously it was held in BT Convention Centre. It used majority of the exhibition centre – Halls A, B and C, the Atrium, the Lounge, the Terrace, and the suite of eight meeting rooms. Halls A and B were combined to house the supplier exhibition providing 5,400 sqm of space, with the third hall (Hall C) being used for the main plenary session, and then later transformed for a gala dinner in the evening. The Lounge, Terrace and meeting rooms were used for break-out sessions and the glazed Atrium area played host to a pre-dinner drinks reception. We also have an adjoining 216 bedroom hotel, Pullman Liverpool, which accommodated some of the delegates.
This year’s theme focused around innovation and thinking differently which fitted in with a change in venue. The menu at the gala dinner, provided by our caterers Centerplate, reflected the theme with dishes such as an edible garden for dessert consisting of a chocolate pot with chocolate soil and edible flowers and stones.
As Hannah James, Lyreco’s Marketing Communications Manager, commented: “Our delegates have always enjoyed our annual sales conference, but we felt 2017 was the year to radically ‘mix-up’ the format of the event our delegates have come to know and expect to ensure it remains an exciting and rewarding event for them.
“By utilising Exhibition Centre Liverpool, (part of the ACC Liverpool site), we were able to deliver upon our vision of delivering a very different event while still remaining in Liverpool. This allowed us to take full advantage of the city centre hotels all within walking distance of the venue.
“We have always worked closely with the team at ACC Liverpool to ensure the event has been a success, and the transition between venues worked really well and feedback has been extremely positive. The change of venue tied in nicely with our theme of innovation and challenging the ways things have been done in the past.”
A variety of other conferences have also used the exhibition centre, which opened its doors in September 2015. The European Association for International Education (EAIE) was the first event to hold its conference and exhibition across all three venues on the ACC Liverpool campus, including Echo Arena. Its exhibition took place across halls A, B and C while the Labour Party conference held its plenary session, including the leadership announcement, in specially constructed tiered seating in hall C. Kerrin added: “We are finding that many conference organisers like the flexibility and opportunities that our extended venue now bring thanks to the addition of our exhibition centre. It really is a blank canvass which, with some creative ideas, can be transformed into a vibrant space with each event.”
2017 events which will include elements in Exhibition Centre Liverpool include the Royal College of Nursing, NHS Confederation and Subway.
Always here to help
We aim to make the journey for your event as smooth as possible, from when you first consider our venue through to booking, planning, during your event and at the de-brief stage. We are here to help you every step of the way and have recently updated our Pitch Perfect Toolkit with new venue and destination information. The online toolkit is aimed at assisting agents during the pitch process and contains a range of useful documents accessed through a secure login system.
Other tools which may help with your planning include our drone footage which enables you to see the exterior and interior of the entire campus in a variety of event configurations. You can watch the footage here.
Meanwhile our catering partners Centerplate recently introduced allergy champions to dish out dietary advice to delegates. Staff are on hand at every conference at the waterfront venue to offer expert knowledge on culinary requirements. Gareth Morris, Centerplate General Manager - Catering Options, said: “Our specially selected allergy champions are on hand at every conference to advise delegates on refreshments, for example some may require gluten free food as a result of allergies.
“It means attendees can concentrate on the conference programme and enjoy networking over lunch rather than spending their time consulting the menu.”
The first event to take advantage of the service was EAIE. As Anne Berrevoets, Events Coordinator at the EAIE, said: “This is the first time that any venue has suggested stationing allergy champions during our conference and we found it worked really well. It meant that delegates knew exactly what was on the menu each day and if they had any questions about specific needs then catering staff were on the ground - available to respond and offer advice immediately.”
Wake Up To Liverpool
We are currently running several offers for our valued corporate clients. Through our Wake up to Liverpool campaign, we would love to have the opportunity to tell you more about our residential conference and event offer. If you receive a key card in the post from us we would like to invite you to visit us and learn more about what the city has to offer you and your events. Come and open the door to explore all that’s new during an overnight stay in our amazing city. With 658 bedrooms onsite - including our interconnecting hotel Pullman Liverpool - and a further 6,208 rooms within a 10-minute walk, your delegates will have no problem getting from breakfast to conference on time.
We are also offering enhanced commission for corporate events until March. For more details about this offer and our Wake Up to Liverpool campaign, contact Stephanie Macfarlane, Senior Corporate and Agency Sales Manager, email@example.com; 0151 703 7266.
Catch Up With the Sales Team
We are often on the road and hosting events so that we can catch up with clients and valued contacts, we recently recruited five new members of sales staff to reflect the diversity of our events portfolio.
We look forward to catching up with you all throughout the year and will be at Imex in May and The Meetings Show in June, come and see us on our stand. We are also organising an exclusive Hosted Buyers opportunity during The Meetings Show which includes a selection of benefits such as access to our networking event on June 15 and the opportunity to attend the Association Meetings Conference, free of charge, saving you a £250 registration fee (designed for Association planners, PCOs and AMCs). For more information contact Sandra Eyre, Senior Association Sales Manager, Sandra.firstname.lastname@example.org or complete the online application entering the code ACC10. Your registration will then be validated by external qualifiers and the show organisers.
We will be at IBTM November 28 – 30 and will host our London Showcase again later this year – watch this space for more details.