ALL THE LATEST ASSOCIATION NEWS
ACC LIVERPOOL NEWSLETTER
2017 is now well underway and we are in the swing of another packed programme of association conferences.
We have hosted events such as Cyber UK and Global Greens Congress. Returning conferences such as the Association of Teachers and Lecturers, the Royal College of Nursing and NHS Confederation are among forthcoming association events.
Revo will return to ACC Liverpool in September for the third time. Previously known as the BCSC Annual Conference and Exhibition, it is the largest UK event on the retail calendar and will see a gathering of more than 3,000 of the country’s most senior retail property and placemaking professionals. This will take place in Exhibition Centre Liverpool for the first time.
We have also recently confirmed a series of medical events - the Intensive Care Society will take place at ACC Liverpool for the first time while the Royal College of GPs, Hospice UK, Healthcare Infection Society and NICE are all returning events.
Kerrin MacPhie, Director of Conference and Exhibitions, said: “2017 is already another busy year for us with many highlights coming up throughout the year.
“The return of many conferences underlines the confidence that organisers have in our team that we will deliver successful events. Our aim is to ensure that the tens of thousands of delegates who come through our doors every year enjoy their events as well as experiencing everything the city has to offer.
“We are also building up to 2018 when we will celebrate a decade since we opened and 10 years since the city became the European Capital of Culture.”
More than 160 individual events took place in 2016, attracting over 610,000 visitors from across the world. These included the International Festival for Business, the Labour Party Conference and the European Association for International Education (EAIE).
And we’re not just available for larger meetings – we have a suite of rooms which can cater for a range of delegate numbers from 10 to 250 so please get in touch with our sales team.
What Will the Industry Hold?
Kerrin has dusted off her crystal ball and gives her predictions on what she thinks the meetings industry will hold.
Associations will continue to be the ‘staple’ sector with even more venues and destinations vying for their business. They provide a strong option due to the fact they book many years in advance and often for multiple dates which makes for a healthy diary.
As budgets continue to be streamlined, event organisers will look at more cost effective options and this includes catering. In my opinion, inclusive catering will start to be phased out and alternatives such as cash catering will become more prevalent. This will increase delegate cost while reducing event cost for the client. However it may also mean that delegates may explore refreshment options off site away from the conference which will impact the all important opportunity for networking over lunch.
We need to sit up and take notice of relatively new disruptive services such as Airbnb and Uber. There has been a significant drop in accommodation booked through an organiser block which is true of the UK and globally, as reported in last year’s IAPCO survey. This is set to continue, raising the question – do we need to provide accommodation booking systems in the future? As these new services develop their offer, we need to consider how we can adopt them into mainstream event planning. These organisations are here to stay and with careful planning they will be a positive addition to our event planning and delivery.
Convention bureaux will continue to face challenges, largely due to reduced funding. They therefore need to continuously review their offer and services in order to be able to provide an invaluable destination service for event organisers. As the pound weakens, we will see increased interest from overseas organisations wanting to bring events to the UK and as a result get more for their money. This means that convention bureaux will be required more than ever to respond to international enquiry demand and with reduced funding this could be under threat.
2017 will be an interesting year for the events industry, mainly in light of major political change. As always in our industry, we need to ensure we respond positively in order to keep developing and progressing.
Join the Club
Our ambassador programme Club Liverpool is now two years old and we would like you to help us recruit more members.
The initiative is a powerful network of influential ambassadors passionate about bringing world class conferences and events to Liverpool and showcasing the very best the city has to offer to associations and organisations from across the globe. It launched in January 2015, a partnership between Liverpool Convention Bureau and ACC Liverpool.
Ambassadors were instrumental in several high-profile conferences coming to the city in 2016, including the 17th International Symposium on Paediatric Neuro-Oncology, the Annual Conference of the European Association for International Education, the Union World Conference on Lung Health and the ninth International Conference on the Developments in eSystems Engineering.
It has generated an economic impact of £50m from its ambassadors’ activities and helped to secure 27 conferences, some of which have already taken place and others which are confirmed to happen
If you organise a national association and would like to bring the international outing to the UK then please get in touch. We have worked closely with many event organisers to win bids for global events which have taken place at ACC Liverpool such as the Chartered Society for Physiotherapy and the Global Greens Congress.
Thanks to Club Liverpool and through working with the city’s institutions, we are able to compete in the global conference market, bringing high profile events to Liverpool and the UK.
Contact Sandra Eyre – Sandra.email@example.com; 0151 239 6032.
Always here to help
We aim to make the journey for your event as smooth as possible, from when you first consider our venue through to booking, planning, during your event and at the de-brief stage. Tools which may help with your planning include our drone footage which enables you to see the exterior and interior of the entire campus in a variety of event configurations. You can watch the footage here.
We are set to launch a bespoke online ordering system for clients and exhibitors. IEBMS will enable exhibitors to order and pay for a range of services quickly and securely. We can deliver a wide choice of additional services direct to your stand to enhance your exhibitor experience. Using a secure online portal you can order a range of services and equipment directly from our team and have them delivered to your stand during the exhibition build process. These could include IT and cleaning facilities.
We recently re-launched our delegate card which offers a range of exclusive incentives and discounts to some of the city’s best places to stay, eat and explore. It is available to every delegate attending a conference at our venue. It is packed with offers, discounts and privileges across a range of attractions throughout Liverpool. Some of the city’s leading brands and best known attractions will welcome your delegates with special deals when their card is presented in their venues. The Delegate Card is part of our delegate services that are designed to enhance your experience and add value to your visit to our venue and our great city. The card is valid for one year giving you the opportunity to return to Liverpool and still take advantage of the offers.
Meanwhile our catering partner Centerplate introduced allergy champions to dish out dietary advice to delegates. Staff are on hand at every conference at the waterfront venue to offer expert knowledge on culinary requirements. Gareth Morris, Centerplate General Manager - Catering Options, said: “Our specially selected allergy champions are on hand at every conference to advise delegates on refreshments, for example some may require gluten free food as a result of allergies.
“It means attendees can concentrate on the conference programme and enjoy networking over lunch rather than spending their time consulting the menu.”
The first event to take advantage of the service was EAIE. As Anne Berrevoets, Events Coordinator at the EAIE, said: “This is the first time that any venue has suggested stationing allergy champions during our conference and we found it worked really well. It meant that delegates knew exactly what was on the menu each day and if they had any questions about specific needs then catering staff were on the ground - available to respond and offer advice immediately.”
Graphic of the new association campaign
For the association version we will include the new Liverpool Loves campaign which is currently being developed, details TBC and will be inserted before the newsletter goes out to associations.
Catch Up With the Sales Team
We are often on the road and hosting events so that we can catch up with clients and valued contacts, we recently recruited five new members of sales staff to reflect the diversity of our events portfolio.
We look forward to catching up with you all throughout the year and will be at IMEX in May and The Meetings Show in June, come and see us on our stand. We are also organising an exclusive Hosted Buyers opportunity during The Meetings Show which includes a selection of benefits such as access to our networking event on June 15 and the opportunity to attend the Association Meetings Conference, free of charge, saving you a £250 registration fee (designed for Association planners, PCOs and AMCs). For more information contact Sandra Eyre, Senior Association Sales Manager, Sandra.firstname.lastname@example.org or complete the online application entering the code ACC10. Your registration will then be validated by external qualifiers and the show organisers.
We will be at IBTM November 28 – 30 and will host our London Showcase again later this year – watch this space for more details.